jakecharlton.design
BRANDING // MARKETING // DIGITAL
Affordable, professional design services for independent creators, startups & businesses that are ready to grow
From custom branding to high-speed websites, I build the foundation you need to connect with your audience, scale your vision and deliver results.
BRANDING // MARKETING // DIGITAL
Affordable, professional design services for independent creators, startups & businesses that are ready to grow
From custom branding to high-speed websites, I build the foundation you need to connect with your audience, scale your vision and deliver results.
Availability for Sept
BRANDING // MARKETING // DIGITAL
Affordable, professional design services for independent creators, startups & businesses that are ready to grow
From custom branding to high-speed websites, I build the foundation you need to connect with your audience, scale your vision and deliver results.
BRANDING // MARKETING // DIGITAL
Affordable, professional design services for independent creators, startups & businesses that are ready to grow
From custom branding to high-speed websites, I build the foundation you need to connect with your audience, scale your vision and deliver results.
WHO I WORK WITH
Whether you’re building a digital platform, self-publishing your next book, launching a coaching business, or running an independent service, you need a brand that commands trust. I partner directly with solo business owners and small teams ready to elevate their presence.
WHO I WORK WITH
Whether you’re building a digital platform, self-publishing your next book, launching a coaching business, or running an independent service, you need a brand that commands trust. I partner directly with solo business owners and small teams ready to elevate their presence.
Content Creators
Dedicated platforms built to own your audience relationships off social media.
Indie Authors & Publishers
Digital storefronts & launchpads designed specifically for book series ecosystems.
Coaches & Consultants
Frictionless booking experiences that reflect your real-world expertise and knowledge.
Independent Businesses
Clean, modern brand updates that build credibility and justify premium positioning.
Content Creators
Dedicated platforms built to own your audience relationships off social media.
Indie Authors & Publishers
Digital storefronts & launchpads designed specifically for book series ecosystems.
Coaches & Consultants
Frictionless booking experiences that reflect your real-world expertise and knowledge.
Independent Businesses
Clean, modern brand updates that build credibility and justify premium positioning.
Content Creators
Dedicated platforms built to own your audience relationships off social media.
Indie Authors & Publishers
Digital storefronts & launchpads designed specifically for book series ecosystems.
Coaches & Consultants
Frictionless booking experiences that reflect your real-world expertise and knowledge.
Independent Businesses
Clean, modern brand updates that build credibility and justify premium positioning.
BRAND // WEBSITE // PRINT
UpCover CIC
Background
UpCover CIC is a UK-based educational initiative focused on redesigning teacher absence and cover lessons in secondary schools. Their mission is built on the premise that while teacher absence is inevitable, lost learning time shouldn't be.
Friction
How to build a brand for a startup business looking to drive positive change across the entire education sector.
Output
To be in a position to raise funding, spark vital conversations, and drive real impact, I created a new brand identity, website, visual language, and supporting documents.
BRAND // WEBSITE // PRINT
UpCover CIC
Background
UpCover CIC is a UK-based educational initiative focused on redesigning teacher absence and cover lessons in secondary schools. Their mission is built on the premise that while teacher absence is inevitable, lost learning time shouldn't be.
Friction
How to build a brand for a startup business looking to drive positive change across the entire education sector.
Output
To be in a position to raise funding, spark vital conversations, and drive real impact, I created a new brand identity, website, visual language, and supporting documents.
BRAND // WEBSITE // PRINT
UpCover CIC
Background
UpCover CIC is a UK-based educational initiative focused on redesigning teacher absence and cover lessons in secondary schools. Their mission is built on the premise that while teacher absence is inevitable, lost learning time shouldn't be.
Friction
How to create a brand for a start-up business looking to make a positive change in the education sector.
Output
To be in a position to raise funding, start vital conversations and make an impact I created a new brand identiy, website, visual language and supporting doucments.
BRAND // WEBSITE // PRINT
UpCover CIC
Background
UpCover CIC is a UK-based educational initiative focused on redesigning teacher absence and cover lessons in secondary schools. Their mission is built on the premise that while teacher absence is inevitable, lost learning time shouldn't be.
Friction
How to build a brand for a startup business looking to drive positive change across the entire education sector.
Output
To be in a position to raise funding, spark vital conversations, and drive real impact, I created a new brand identity, website, visual language, and supporting documents.
DIGITAL PRODUCT BUILD // BRAND
TimeLAB
Background
TimeLAB is a collection of simple tools designed to help you work with dates and time more easily. Each tool focuses on doing one thing clearly and reliably - whether that’s calculating the number of days between two dates, finding business days, or converting timestamps.
Friction
Timescales were extremely tight on this project, and we needed a proof of concept designed, built, and shipped all within a two-month period.
Output
Using a combination of Figma, Framer, and JavaScript, I was able to create the entire visual language and overall brand identity, and ship a fully responsive, lightning-fast web product.
DIGITAL PRODUCT BUILD // BRAND
TimeLAB
Background
TimeLAB is a collection of simple tools designed to help you work with dates and time more easily. Each tool focuses on doing one thing clearly and reliably - whether that’s calculating the number of days between two dates, finding business days, or converting timestamps.
Friction
Timescales were extremely tight on this project, and we needed a proof of concept designed, built, and shipped all within a two-month period.
Output
Using a combination of Figma, Framer, and JavaScript, I was able to create the entire visual language and overall brand identity, and ship a fully responsive, lightning-fast web product.
DIGITAL PRODUCT BUILD // BRAND
TimeLAB
Background
UpCover CIC is a UK-based educational initiative focused on redesigning teacher absence and cover lessons in secondary schools. Their mission is built on the premise that while teacher absence is inevitable, lost learning time shouldn't be.
Friction
How to create a brand for a start-up business looking to make a positive change in the education sector.
Output
To be in a position to raise funding, start vital conversations and make an impact I created a new brand identiy, website, visual language and supporting doucments.
DIGITAL PRODUCT BUILD // BRAND
TimeLAB
Background
TimeLAB is a collection of simple tools designed to help you work with dates and time more easily. Each tool focuses on doing one thing clearly and reliably - whether that’s calculating the number of days between two dates, finding business days, or converting timestamps.
Friction
Timescales were extremely tight on this project, and we needed a proof of concept designed, built, and shipped all within a two-month period.
Output
Using a combination of Figma, Framer, and JavaScript, I was able to create the entire visual language and overall brand identity, and ship a fully responsive, lightning-fast web product.
BRAND REFRESH // WEBSITE UPGRADE
SAS Golf
Background
Run by PGA Professional and YouTuber Simon Smith—whose channel has 84,000 subscribers—Berkshire’s SAS Golf Academy provides technology-driven indoor coaching alongside specialist direct-to-consumer club fitting for brands like Takomo.
Friction
When you are running a successful YouTube channel, how are you best placed to convert your established audience into brand advocates outside of the platform?
Output
I helped upgrade the digital infrastructure to deliver consistent, high-quality golf lessons, while maintaining brand consistency alongside the primary output.
BRAND REFRESH // WEBSITE UPGRADE
SAS Golf
Background
Run by PGA Professional and YouTuber Simon Smith—whose channel has 84,000 subscribers—Berkshire’s SAS Golf Academy provides technology-driven indoor coaching alongside specialist direct-to-consumer club fitting for brands like Takomo.
Friction
When you are running a successful YouTube channel, how are you best placed to convert your established audience into brand advocates outside of the platform?
Output
I helped upgrade the digital infrastructure to deliver consistent, high-quality golf lessons, while maintaining brand consistency alongside the primary output.
BRAND REFRESH // WEBSITE UPGRADE
SAS Golf
Background
UpCover CIC is a UK-based educational initiative focused on redesigning teacher absence and cover lessons in secondary schools. Their mission is built on the premise that while teacher absence is inevitable, lost learning time shouldn't be.
Friction
How to create a brand for a start-up business looking to make a positive change in the education sector.
Output
To be in a position to raise funding, start vital conversations and make an impact I created a new brand identiy, website, visual language and supporting doucments.
BRAND REFRESH // WEBSITE UPGRADE
SAS Golf
Background
Run by PGA Professional and YouTuber Simon Smith—whose channel has 84,000 subscribers—Berkshire’s SAS Golf Academy provides technology-driven indoor coaching alongside specialist direct-to-consumer club fitting for brands like Takomo.
Friction
When you are running a successful YouTube channel, how are you best placed to convert your established audience into brand advocates outside of the platform?
Output
I helped upgrade the digital infrastructure to deliver consistent, high-quality golf lessons, while maintaining brand consistency alongside the primary output.
A LITTLE MORE ABOUT ME
With over 10 years of design experience across branding, digital platforms, and user interfaces, I’ve stripped away the noise of traditional agencies. You get direct 1-on-1 collaboration, structured milestones, and complete ownership of everything we build.
A LITTLE MORE ABOUT ME
With over 10 years of design experience across branding, digital platforms, and user interfaces, I’ve stripped away the noise of traditional agencies. You get direct 1-on-1 collaboration, structured milestones, and complete ownership of everything we build.
WHY WORK WITH ME
Great design isn't just about looking good, it’s about moving the needle for your business. Every brand asset, landing page, and website platform I build is designed to turn casual attention into predictable opportunities.
WHY WORK WITH ME
Great design isn't just about looking good, it’s about moving the needle for your business. Every brand asset, landing page, and website platform I build is designed to turn casual attention into predictable opportunities.
WHY WORK WITH ME
Great design isn't just about looking good, it’s about moving the needle for your business. Every brand asset, landing page, and website platform I build is designed to turn casual attention into predictable opportunities.
Look the part
Everything in one place
Built for how you work
Skip blank-page panic
Clear, honest insights
100% yours, always
Work directly with me
No surprise invoices
Here for the long run
Look the part
You’ve built something great on your own terms. I’ll make sure your online home reflects the real quality of your work.
Everything in one place
No more scattered files or broken links. I’ll bring your logo, website, and launch graphics together into one seamless digital home.
Built for how you work
No templates. Everything is tailored around your exact setup, whether you’re booking coaching, selling books, or growing a community.
Skip blank-page panic
Don't worry about where to start or what text to write. Simple, step-by-step workbooks make gathering your copy and photos easy and stress-free.
Clear, honest insights
I take the guesswork out of your site. Simple tracking shows you how visitors interact with your pages so you know what's actually working.
100% yours, always
What we build together stays yours, period. You get complete access to all your master files, logins, and accounts with zero platform lock-in.
Work directly with me
No account managers or agency middle-men. You get direct, open collaboration with the senior designer who is actually building your project.
No surprise invoices
Total clarity from day one. Agreed scopes, defined revision rounds, and simple 50/50 payments mean you always know what’s happening.
Here for the long run
Launch day is just step one. You'll get easy video walk-throughs to manage things yourself, plus flexible support whenever you're ready to grow.
01 // What design services do you offer?
Almost anything digital or print based but I specialise in building complete visual brand and digital ecosystems. That includes brand identity design, custom web platforms, sales and landing pages, marketing kits, and ongoing creative direction.
02 // Can I hire you for a standalone project?
Absolutely. Whether you need a fresh brand identity, a single landing page, a visual refresh, or a specific set of launch graphics, I offer focused scopes tailored to where your business is right now.
03 // How long does a project typically take?
It completely depends on what the project actually is. Focused design scopes like brand packages or graphic suites usually take 1–2 weeks, while full web platform builds run 3–4 weeks. We lock in firm start and launch dates on the calendar as soon as your project materials are ready.
04 // Do I need all my copy, photos, and ideas ready before we start?
Not at all. Once we agree to work together, I send over a simple Content Workbook that acts as a step-by-step guide to help you gather your text, images, and details without the blank-page panic.
05 // I already have an established brand or live site - is it safe to upgrade?
100% safe. If you have an existing website or domain, we preserve your domain name, web traffic, and search rankings through clean migration steps and proper link mapping.
06 // How does payment work?
Simple and transparent: 50% upfront to lock in your calendar slot, and the remaining 50% upon final sign-off before handing over master files or launching live. No surprise invoices.
01 // What design services do you offer?
Almost anything digital or print based but I specialise in building complete visual brand and digital ecosystems. That includes brand identity design, custom web platforms, sales and landing pages, marketing kits, and ongoing creative direction.
02 // Can I hire you for a standalone project?
Absolutely. Whether you need a fresh brand identity, a single landing page, a visual refresh, or a specific set of launch graphics, I offer focused scopes tailored to where your business is right now.
03 // How long does a project typically take?
It completely depends on what the project actually is. Focused design scopes like brand packages or graphic suites usually take 1–2 weeks, while full web platform builds run 3–4 weeks. We lock in firm start and launch dates on the calendar as soon as your project materials are ready.
04 // Do I need all my copy, photos, and ideas ready before we start?
Not at all. Once we agree to work together, I send over a simple Content Workbook that acts as a step-by-step guide to help you gather your text, images, and details without the blank-page panic.
05 // I already have an established brand or live site - is it safe to upgrade?
100% safe. If you have an existing website or domain, we preserve your domain name, web traffic, and search rankings through clean migration steps and proper link mapping.
06 // How does payment work?
Simple and transparent: 50% upfront to lock in your calendar slot, and the remaining 50% upon final sign-off before handing over master files or launching live. No surprise invoices.
01 // What design services do you offer?
Almost anything digital or print based but I specialise in building complete visual brand and digital ecosystems. That includes brand identity design, custom web platforms, sales and landing pages, marketing kits, and ongoing creative direction.
02 // Can I hire you for a standalone project?
Absolutely. Whether you need a fresh brand identity, a single landing page, a visual refresh, or a specific set of launch graphics, I offer focused scopes tailored to where your business is right now.
03 // How long does a project typically take?
It completely depends on what the project actually is. Focused design scopes like brand packages or graphic suites usually take 1–2 weeks, while full web platform builds run 3–4 weeks. We lock in firm start and launch dates on the calendar as soon as your project materials are ready.
04 // Do I need all my copy, photos, and ideas ready before we start?
Not at all. Once we agree to work together, I send over a simple Content Workbook that acts as a step-by-step guide to help you gather your text, images, and details without the blank-page panic.
05 // I already have an established brand or live site - is it safe to upgrade?
100% safe. If you have an existing website or domain, we preserve your domain name, web traffic, and search rankings through clean migration steps and proper link mapping.
06 // How does payment work?
Simple and transparent: 50% upfront to lock in your calendar slot, and the remaining 50% upon final sign-off before handing over master files or launching live. No surprise invoices.
"Jake is a meticulous designer with an incredible eye both for the small details and the broader story of his designs. It was so helpful to have a relaxed chat through ideas and possibilities, and Jake was excellent at explaining the complexities of his work in a way that was easy to understand.
I couldn’t be happier with the work Jake has produced: he was able to take my ideas and create something far more creative and professional than what I had imagined. I’m very grateful for his work, as the business would not be where it is today without him."
Terri-Leigh Riley
Founder of UpCover CIC
"Jake is a meticulous designer with an incredible eye both for the small details and the broader story of his designs. It was so helpful to have a relaxed chat through ideas and possibilities, and Jake was excellent at explaining the complexities of his work in a way that was easy to understand.
I couldn’t be happier with the work Jake has produced: he was able to take my ideas and create something far more creative and professional than what I had imagined. I’m very grateful for his work, as the business would not be where it is today without him."
Terri-Leigh Riley
Founder of UpCover CIC
"Jake is a meticulous designer with an incredible eye both for the small details and the broader story of his designs. It was so helpful to have a relaxed chat through ideas and possibilities, and Jake was excellent at explaining the complexities of his work in a way that was easy to understand.
I couldn’t be happier with the work Jake has produced: he was able to take my ideas and create something far more creative and professional than what I had imagined. I’m very grateful for his work, as the business would not be where it is today without him."
Terri-Leigh Riley
Founder of UpCover CIC
From custom branding to high-speed websites, I build the foundation you need to connect with your audience and scale your vision.
From custom branding to high-speed websites, I build the foundation you need to connect with your audience and scale your vision.
From custom branding to high-speed websites, I build the foundation you need to connect with your audience and scale your vision.
HERE TO HELP
Got any design related questions on your mind?
Not every project needs a full scoping call right away. If you’re floating an idea, checking timeline availability, or just want to chat through a quick question drop me a line here.
hello@jakecharlton.design
HERE TO HELP
Got any design related question on your mind?
Not every project needs a full scoping call right away. If you’re floating an idea, checking timeline availability, or just want to chat through a quick question drop me a line here.
hello@jakecharlton.design
HERE TO HELP
Got any design related question on your mind?
Not every project needs a full scoping call right away. If you’re floating an idea, checking timeline availability, or just want to chat through a quick question drop me a line here.
hello@jakecharlton.design
jakecharlton.design
©2026 All rights reserved
Resources (Coming soon)
Free brand check list
Newsletter sign up
Creator tools
jakecharlton.design
©2026 All rights reserved
Resources (Coming soon)
Free brand check list
Newsletter sign up
Creator tools
jakecharlton.design
©2026 All rights reserved
Resources (Coming soon)
Free brand check list
Newsletter sign up
Creator tools